News & Innovations

News and innovations published by German exhibitors

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HIS JEANS a denim style icon, accessible for those whose wardrobe budget aren't as high as their fashion aspirations.

Fresh washes and fashion-lead silhouettes define the edit, fusing denim with sports-inspired casual pieces including jumpers and tees that nod to the brand’s 1923 origins.

Alongside heritage and innovation, at the heart of HIS JEANS is sustainability. Using eco-friendly dyeing processes and organic materials, the brand aims to become entirely crafted to eco-friendly standards by 2020.

HIS JEANS offers every 2 months relevant fresh capsules on top of a modern stock program; HIS ORIGINALS

Exhibitor: HIS Textil GmbH