When is a man a man? We believe there are 4 things that make a man attractive, successful and confident. Self-assuredness, style, smartness and a certain type of sportiness. Not more. But also not less. S4 sees fashion through the eyes of men who are no longer trying to find out who they are, but who are at peace with themselves. Both in life and fashion. Clear silhouettes, clear edges. Why succumb to the dictate of what a “man” should wear? Why not strike out on one’s own? Stylistically confident, nonchalant, discerning. Inspired by design, architecture and the lifestyle of international metropolises, we have already remained true to our chosen path for two decades. Yet, despite this, time and again we demonstrate our courage to question this and define a new direction. We believe: trends come and go. Quality remains. Which is why we invest just as much passion in the look as we do in the manufacturing. We pay attention to details and are willing to risk everything except compromises. Thus S4 is many things and one in particular: 100% Man.