NATURANA is one of Europe’s biggest manufacturers of lingerie and beachwear. It is a medium-sized traditional company, which has been family-owned since 1917 and has its headquarters in Gomaringen on the edge of the Swabian Alb. With 13 branches in Europe, Canada and Hong Kong, NATURANA employs over 700 people worldwide and sells products in around 40 countries. Every woman’s underwear drawer should contain a favourite item from NATURANA. This mission runs like a common thread through the company history. The products are not only of high quality and extremely comfortable but are also just right for the needs of the customers. NATURANA makes buying bras easy.
NATURANA offers a large range of lingerie, swimwear and loungewear. The new architecture of the NATURANA Lingerie collection has been divided up into four segments:
EVERY DAY: modern and uncomplicated products for every day with a recommended retail price starting from 27.95 €. Just easy – modern comfort for every day.
SOLUTIONS: innovative and clever products offering solutions for all the problems your customer might come across. This segment starts at 27.95 € and will help to serve your customers with precisely what they need – Side smoother bras, modern minimisers, mastectomy bras, shapewear and more.
HERITAGE: our ever popular NATURANA classic, loved and worn by women all over the world. You know them all!
VALUE: contemporary and fun styles at a good price point for those impulse buys.
Managed and inspired by women, NATURANA imagines a sustainable, positive future for the planet and women alike. No woman should have her day or self-esteem ruined by an uncomfortable bra ever again. Our bras are for all women who have more important things to do than worry about their bra size. For real women who overcome real challenges in real life. No long searches, no endless measuring, no time-consuming trying-on.
Powerful Clarity: this is the motto of the NATURANA A/W 2022 bodywear collection. This Season we went back to basics. We purifed our designs, we re-learnt simplicity, we got rid ofthe overload. In autumn and winter, home becomes the centre of our actvites. We balance work and leisure in the same comfy leggings. We’re matching our bodywear and loungewear, or we’re choosing to be mismatched. We always chose comfort. Conscious comfort.