Seidensticker – Where tradition meets zeitgeist Seidensticker is Germany’s most well-known shirt brand and one of the leading manufacturers of high-quality shirts and blouses in Europe. To this day, the focus of the corporate philosophy, which has been carefully cultivated and developed over decades, remains a genuine passion for the products and the highest quality standards. Ever since the company was founded in 1919, shirts and blouses by Seidensticker visibly merge tradition and modernity. With the utmost passion, products are created that reference the current zeitgeist, without ever compromising or bowing down to fleeting trends. Seidensticker stands for a sense of style, good taste and values. Seidensticker is distributed in 49 countries worldwide as well as on 3.300 sales floors in Germany and internationally. Furthermore the Seidensticker Group operates 44 own retail stores and outlets.
Accelerated digital communication currently dominates the zeitgeist, changing the perception of fashion. As in design and architecture, fashion, too, now reflects a global, cross-cultural aesthetic in which parameters such as age, sex, dictates of style, and dress codes play an increasingly insignificant role. The real relevance today lies in being part of a global community while underscoring and maintaining one’s individual identity at the same time.
This zeitgeist is reflected in the three style elements upon which the collection is based. These range from sartorial sophistication, to a skillful mix of contemporary classic and casual elements, to the habiliments of the informal urban workforce. The result is a tastefully curated collection that, despite its multi-layered character, succeeds in making in a clear, cohesive statement. All aspects are thus perfectly compatible with each other – regardless of delivery dates and thematic focal points.